If you are unaware of supplements, trying to find them can be confusing and overwhelming, because there a large number of different brands and products, with new ones being released all the time. Numerous currently so many items that it is practically impossible to keep track of other good foods. Even people who work in the supplement industry tend to concentrate certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can even be confusing, because centered who you talk to, you will usually get very different opinions. Many people have extreme or biased views of supplements, with normal folks on one side saying everyone needs to take many different supplements and people on the component saying all supplements are worthless. As with most issues, the details are somewhere in between. There are certainly some great supplements available, but many products essentially worthless, other people have some positive benefits, but are not worth the cost for them.
Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, particularly in magazines. Many physical exercise magazines are properties of the same company as the products that are advertised the particular magazine and even some of the articles are made to promote their own brand of products. When I worked in supplement stores I frequently spoke with individuals about supplements as it was interesting a lot of people had biased views towards or against certain brands based on which magazines they seen.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this information is rarely presented within an honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by most other studies, or they’ve got nothing to do with the product being offered. Unfortunately, the only way to figure out the studies and claims are legitimate is to find and read grew to become study, but this would be a daunting task even for individuals the industry. Of course, supplement companies are well aware of that fact and they expect that people will not fact check their claims.
By quoting information from scientific studies, companies often just go ahead and make their products sound better compared to what they actually are. Intriguing aspect thing is both reputable and disreputable companies use this tactic to help market their products. Main difference between the bad and good companies is reputable companies put quality ingredients in goods and the labels contain accurate information. Disreputable supplement companies may have lower amounts of ingredients than the label claims or their supplements can not even contain a lot of the listed ingredients whatsoever.
Companies frequently get away with making questionable claims or lying how much of an ingredient is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is a regulation about what information can display on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have to make what are called “structure/function” claims.
A structure/function claim would be something a calcium supplement label stating that “calcium is needed strong bones.” The label is not supposed to state “this supplement helps in avoiding osteoporosis.” Any supplement that references diseases such as osteoporosis must also offer a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any ill health.” These statements are required, because government regulations say that only a drug can make a claim about preventing or treating diseases.
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